This Infographic about search engine statistics shows data from 2006-2010 (including a prediction about 2014)
Original data found here:
Beginners Guide to SEO: Chapter 2
An April 2010 study by comScore found:
- Google led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo at 17.7 percent, and Microsoft at 11.8 percent
- Americans conducted 15.5 billion searches in April. Google accounted for 10 billion searches, followed by Yahoo at 2.8 billion, and Microsoft at 1.8 billion
A July 2009 Forrester report remarked:
- Interactive marketing will near $55 billion in 2014. This spend will represent 21% of all marketing budgets.
Webvisible & Nielsen produced a 2007 report on local search that noted:
- 74% of respondents used search engines to find local business information, 65% turned to print yellow pages, 50% used Internet yellow pages, 44% used traditional newspapers
- 86% surveyed said they have used the Internet to find a local business, a rise from the 70% figure reported last year (2006.)
- 80% reported researching a product or service online, then making that purchase offline from a local business
An August 2008 PEW Internet Study revealed:
- 60 percent of Internet users who use email on a typical day
- The percentage of Internet users who use search engines on a typical day has risen from 33% of all users in 2002, to 49%
An EightFoldLogic report from 2009 on click-through traffic in the US showed:
- Google sends 78.43% of traffic
- Yahoo sends 9.73% of traffic
- Bing sends 7.86% of traffic
A Yahoo study from 2007 showed:
- Online advertising drives in-store sales at a 6:1 ratio to online sales
- Consumers in the study spent $16 offline (in stores) to every $1 spent online
A study on data leaked from AOL’s search query logs reveals:
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%
- The first ten results received 89.71% of all click-through traffic, the next 10 results received 4.37%
Conclusions:
- Search reaches nearly every online American, and billions of people around the world
- Being listed in the first few results is critical to visibility
- Being listed at the top of the results not only provides the greatest amount of traffic, but instills trust in consumers as to the worthiness and relative importance of the company/website
- An incredible amount of offline economic activity is driven by searches on the web
If you enjoyed this article, please consider sharing it!
